The End

This week we had scheduled to finish all the project till the steps 7 and 8 so we could send what we had done to the teacher and get some feedback. In order to do so we split randomly steps 2, 3, 4 and 5 of the project among the 5 components. Our task was to reviewing the step making sure that everything is was properly written, that it was completed and if it wasn't what was lacking. 

I had to do step 5. The main part of this step is the Marketing Mix, which was previously made among the five of us because we considered this part a very important phase in the marketing planning, so we thought that if we collaborated all together the flow of ideas would be bigger and more accurate.

Previous to the marketing mix I considered that the product is in its introductory phase of the lifecycle, what means that it is necessary to create awareness of it among potential consumers. Apart from that, in this stage I analyzed how we are going to create a brand position and which it is going to be. Our branding strategy is going to be related with the life philosophy that is behind this project.

Moreover, this part also divides the product into core, actual and augmented product, thus, examining the product we are creating in different ways, getting to know which is the deeper aim, how it is and which additional intangible features we want it to have.

Once we have all this done, we joined all together and got our feedback, which mainly was that we have to add more images and pictures about how the app will look like, thus, we gathered again to finish the step 7 and 8 and that’s what we did. We created a provisional model of the app and from there we took the screenshots of how it will be like.