The aim of the first session in class for this project was that we had to think about innovative app ideas and surprisingly we were able to come up with more than we expected.
After having all the ideas we decided to have a look individually to each one and find out more about possible competitors or already-made apps before the next meeting.
We find out that all our ideas have already been developed by someone at least once. However, the one that we finally chose only has one competitor and it has lot of features that can be improved (accessibility, design, adding further sections...).
After deciding what our app was going to be about, we started developing it. All of us put a lot of effort in trying to imagine how to make a useful and, over everything, handy app.
I started suggesting that we have to picture in our minds how we would like it to work, from the moment you would open the app on, and to put all these thought is common. Once we had that, we had a more clear image of the app, what facilitates the development of the analysis of the market and of the product.
I came up with a name for the app that is catchy and is quite related with the purpose of the app, but much more with the feeling it creates in the user.
During the last week each one had a different duty. We wanted to start writing the analysis of the market for the app, for that we had to think individually of the strenghts, weaknesses, opportunities and threats that can be linked with the app. In the last meeting we started with the mission statement and the SWOT, but we did not have time to finish it, that is why we divided the SWOT, PEST and the Porter's five forces. As I was not able for the next meeting due to personal problems, I finished the SWOT analysis, developing my personal ideas and the ideas that we had come up during the former meeting.
I feel very satisfied with the mission statement and the description of the app because we have been able to express all the main points and characteristics of our product been clear and direct, which is a key point in the app market (the huge number of apps that are currently in the market make the future user choose the one that directly stresses what he/she is looking for, avoiding loosing time during the search).
