From talking to writing

In order to go real, we started typing all the ideas that we have been collecting during these weeks about step 1, thus, we agreed that the best way of doing it was with a meeting all together, in contrast of our first idea of splitting the SWOT, PEST and Porter's five forces among the 4 members. That way, we can enjoy a bigger flow of ideas and, as we are all Erasmus students, it is good to have more than one person when writing up the project so the fact that English is not our first language is not such a big problem. 

Although during classes and in extra hours we took notes of some of the possible ideas we could put for this stage of the Marketing Planning, when we were actually writing down them we came out with new ideas and we correct some of the ones that we already had (i.e. we thought about one weakness of the app while doing the SWOT analysis, but after we realized that it is more a thread because it is not under our control, but under society and environmental control). 

As the classes pass by, we have also gathered enough material at this point for doing the step 2 of the plan, therefore from the meeting we decided that we were going to meet again on Monday 10^th of March in DIT.

From this meeting we expect to have finish the step two of the planning and also add the mission statement to the step one.